Rebecca Rusch Partners with Chamois Butt’r for the 2021 Season
In The News - Read Full Press Release Here: Outside Business Journal
Chamois Butt’r, the ultimate skin lubricant and chamois cream, is thrilled to partner with seven-time world champion, MTB Hall of Famer, and Emmy Award winner, Rebecca Rusch.
While a long-distance record-setter like Rusch needs and will put Chamois Butt’r products to the ultimate test, it has been her authenticity and commitment to do ‘Good’ beyond her athletic exploits that closed the deal on this latest partnership.
Rebecca Rusch’s achievements are remarkable, but what stands out to me is her commitment to making a positive impact and inspiring others through her work. I appreciate when brands align themselves with people who embody authenticity and purpose rather than just results. In a way, it reminds me of Slope Rider, where perseverance, skill, and character all contribute to the journey. I’m excited to see how this collaboration develops and the stories that come from it.