Episode #46
Erin Sprague
Wild Purpose and Everyday Awe
Erin Sprague’s story is about transforming personal adventure into collective impact. In this episode, Rebecca and Erin explore what it means to lead with purpose in the outdoor industry, the lessons learned from endurance challenges, and the importance of showing up for the causes and communities you care about, even when the path isn’t clear. They discuss how small moments of awe, resilience in leadership, and a deep connection to wild places can shape a meaningful life.

Show Notes
Rebecca and Erin discuss:
Erin’s evolution from Adirondack athlete to CEO of Protect Our Winters (POW)
How running, skiing, and biking shaped her identity and leadership style
The drive to turn personal passion for the outdoors into climate advocacy and community action
Navigating uphill challenges as a woman in sports and business
The power of small, everyday moments—like a walk outside or birdsong—for resilience and presence
Why showing up for your values matters, even when the outcome is uncertain
Building community and collective action through POW and industry partnerships
Lessons from epic adventures and why the “unlock” in life might be found in simplicity
The importance of getting outside, even for just ten minutes, to reset and recharge
Transformative insights:
Leadership is about showing up for your values, not just your resume
Small moments of awe can be as transformative as big, bold adventures
Community and collective action are essential for meaningful change
Resilience is built through both epic challenges and everyday presence
Vulnerable moments:
The realities of leading in the climate space when the path isn’t always clear
Honest reflections on balancing ambition, family, and advocacy
Stories of setbacks, uncertainty, and the courage to keep showing up
The emotional impact of connecting with nature and community in difficult times
Practical wisdom:
How to find meaning in both big achievements and small daily rituals
Tools for building resilience through movement and mindfulness
The value of community in advocacy, sport, and personal growth
Why it’s important to take action, even if it’s just a few minutes outside
Personal growth:
Erin’s journey from athlete to advocate, executive, and mentor
Rebecca’s reflections on presence, purpose, and the power of wild places
How both use adventure and storytelling to inspire change and connection
The role of honesty and vulnerability in building a purposeful life
Links and Resources
The Hypocrite film featuring Amy Engelbretson
Show Sponsor
This episode is brought to you by Rebecca’s Private Idaho, where adventure, community, and purpose come together in the wild. Join us in Sun Valley for a ride that's about more than the miles; it's about showing up for yourself, your community, and the planet. Registration is open!
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