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Episode #46

Erin Sprague

Wild Purpose and Everyday Awe

May 20, 2026

Erin Sprague’s story is about transforming personal adventure into collective impact. In this episode, Rebecca and Erin explore what it means to lead with purpose in the outdoor industry, the lessons learned from endurance challenges, and the importance of showing up for the causes and communities you care about, even when the path isn’t clear. They discuss how small moments of awe, resilience in leadership, and a deep connection to wild places can shape a meaningful life.

Erin Sprague

This episode is sponsored by Rebecca's Private Idaho



Show Notes

Rebecca and Erin discuss:

  • Erin’s evolution from Adirondack athlete to CEO of Protect Our Winters (POW)

  • How running, skiing, and biking shaped her identity and leadership style

  • The drive to turn personal passion for the outdoors into climate advocacy and community action

  • Navigating uphill challenges as a woman in sports and business

  • The power of small, everyday moments—like a walk outside or birdsong—for resilience and presence

  • Why showing up for your values matters, even when the outcome is uncertain

  • Building community and collective action through POW and industry partnerships

  • Lessons from epic adventures and why the “unlock” in life might be found in simplicity

  • The importance of getting outside, even for just ten minutes, to reset and recharge


Transformative insights:

  • Leadership is about showing up for your values, not just your resume

  • Small moments of awe can be as transformative as big, bold adventures

  • Community and collective action are essential for meaningful change

  • Resilience is built through both epic challenges and everyday presence


Vulnerable moments:

  • The realities of leading in the climate space when the path isn’t always clear

  • Honest reflections on balancing ambition, family, and advocacy

  • Stories of setbacks, uncertainty, and the courage to keep showing up

  • The emotional impact of connecting with nature and community in difficult times


Practical wisdom:

  • How to find meaning in both big achievements and small daily rituals

  • Tools for building resilience through movement and mindfulness

  • The value of community in advocacy, sport, and personal growth

  • Why it’s important to take action, even if it’s just a few minutes outside


Personal growth:

  • Erin’s journey from athlete to advocate, executive, and mentor

  • Rebecca’s reflections on presence, purpose, and the power of wild places

  • How both use adventure and storytelling to inspire change and connection

  • The role of honesty and vulnerability in building a purposeful life

Links and Resources

Show Sponsor


This episode is brought to you by Rebecca’s Private Idaho, where adventure, community, and purpose come together in the wild. Join us in Sun Valley for a ride that's about more than the miles; it's about showing up for yourself, your community, and the planet. Registration is open!



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Become a Partner: Interested in reaching an engaged audience of leaders, athletes, creatives, and purpose-driven individuals? What's the Rusch is the place to align your brand with authentic conversations about performance, purpose, and personal growth. For sponsorship inquiries and media kit information, please contact Aerah@RebeccaRusch.com.

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