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Aerah smiling with her cat in a Christmas tree costume

Aerah Hardin

Rusch Ventures, COO

While Aerah is Rusch Ventures’ Chief Operating Officer, she likes to call herself ‘Chief Rebecca Wrangler’ and that title may just suit her more. Originally from Hot Springs, Arkansas, Aerah has been living in Ketchum, Idaho since 2020. Aerah and Rebecca connected during the 2019 MTB LAO trip and stayed in touch.


“She knew I had started looking at doing something different and called me one day in June and offered me a job running the operations of all three companies,” says Aerah. “I sold my house in 24 hours, found the best replacement ever for my position at a company I cared deeply about and had worked at for 18 years, and I sold what didn’t fit in my car and camper and drove up to Idaho sight unseen!”


You can find Aerah on her mountain or gravel bike, venturing far and high into the beautiful Idaho wilderness, or walking her beloved cat, Cosmos.

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Cierra jumping her mountain bike off a wall ride in Wyoming

Cierra Smith 

Rusch Ventures, Digital Communications & eCommerce Coordinator

Cierra is our go-to, do-it-all digital master. Officially the Digital Comms & eCommerce Coordinator for Rusch Ventures, Cierra has been engrained in all things Rusch for four years now. Originally just part-time, Cierra has proven her worth and our social media would be nowhere without her.


Raised in Reno, Nevada, Cierra still lives close to friends and family—including her miniature dachshund, Noodle—in the sagebrush state. Along with being an irreplaceable member of our team, Cierra is also a mountain bike skills coach, specializing in teaching kids how to mountain bike and grow their potential in and out of the saddle


“My favorite activity is hands down mountain biking,” says Cierra. “There is nothing like being with a group of friends on the mountain, you're all working hard yet having the most fun imaginable. There is something about being deep in the trees with your best friends that is magical and always fills my cup.”

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Annemarie sitting on her dirt bike in Idaho

Annemarie Hennes

Rusch Ventures, Creative Director

Annemarie first joined Rusch Ventures as a freelance videographer for the 2016 RPI event. Her unique perspective behind the lens and Rebecca’s unwavering passion for connecting humans on the bike has led to an inseparable bond. Originally from Griffith, Indiana, Annemarie now lives in Santa Cruz, California, with her partner, Kristen, their two pitbulls, Scout and Hank, and their two horses, Estrella and Brodi.


You can find Annemarie riding her horses, her dirtbike or mountain bike, or these days—getting after it on a road bike. While adrenaline sports have been Annemarie’s main attractions since childhood, she admits that her age and her partner have successfully turned her on to endurance sports—as well as working for the ‘Queen of Pain’ herself.


In an effort to Be Good every day, Annemarie believes in rescuing Pitbulls, working with clients with similar values, and treating everyone with the same amount of respect, patience, and understanding. And tacos, eating tacos is always good too.

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Erin skiing

Erin Spong

Rusch Ventures, Marketing & Communications Coordinator

Erin first joined the team last spring to help bring RPI 2022 to life. As a professional skier herself, Erin and Rebecca immediately bonded over their epic love of sport. A wizard with words, Erin develops the majority of the copy you read in our newsletters, websites, blog posts and the like.


Originally from Bloomington, Minnesota, Erin moved to Pocatello, Idaho at the beginning of the COVID-19 pandemic in March of 2020. Since then, Erin has developed a deep love for the state and when she found the opportunity to support an Idaho athlete and cycling event, she jumped at the opportunity. Erin loves Idaho so much, potatoes are her favorite food and she has no plans of ever leaving the Gem State. If the snow has melted for the season, you can find Erin ripping the local mountain bike trails in the Caribou-Targhee National Forest.

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Erin Skiing down a mountain in the snow with trees behind her
Mike looking away from the camera with a cowboy hat in front of him
Mike looking away from the camera with a cowboy hat in front of him

Mike McCormack

Rusch Ventures, Marketing & Communications

Hailing from Eagle, Colorado, Rusch Ventures is incredibly fortunate to have Mike Mac on the marketing and communications team for Rebecca's Private Idaho. The founder and event director of the renowned mountain bike stage race, Breck Epic, Mike's eclectic insights on both the bike and event spaces are key assets to the team.


When he's not waxing poetic about two-wheeled adventures, Mike can be found shuttling his teenage kids between sports and serving up caffeinated morale from the espresso machine he'll admit was an irresponsible financial decision worth every penny.

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