A father’s message, a daughter’s mission, and a call to action for all who desire to live with purpose, explore with passion, and create lasting change. The Be Good Foundation enriches communities by using the bicycle as a catalyst for healing, empowerment and evolution.
SUPPORT THE BE GOOD™ FOUNDATION
The Be Good™ Foundation creates opportunities for outdoor exploration, personal discovery and humanitarian service at local, national and global levels. Priorities include removal of UXO, or unexploded ordnance, throughout Laos, protecting public lands for recreation and access to all, and partnering with other cycling related nonprofits to fund impactful change in their communities. Ride with us, host a film screening, purchase a bracelet or donate any amount to support the efforts toward positive change.
WHY BE GOOD™?
'If anything should happen to me,
please don't let me die to Sharon and Becky.
Be Good, Steve'
-Wartime letter from
USAF navigator Capt. Stephen A. Rusch
My dad signed all of his letters home with the same two words: “Be Good.” After riding the Ho Chi Minh Trail and standing in the place where he died, I hear his instructions more distinctly. He inspired me to try harder, push farther, and above all to remind myself and others that we all have unique talents that can be harnessed for the greater good. The Be Good Foundation is my way of keeping his memory alive by following his instructions and using my bicycle and my reach to help the world heal, connect and evolve one pedal stroke at a time.
Be Good– Rebecca Rusch
RIDE FOR BE GOOD™
Rebecca’s ambition to make a difference = your invitation to participate! From an 8-week training adventure alongside Rebecca and her team of experts to two-wheeled tours down parts of the Ho Chi Minh Trail, Be Good™ ignites human-powered exploration and progress, including UXO clearing in Laos, preservation of public lands, and other efforts to use the bike as a vehicle for positive change and lasting impact. Saddle up and enjoy the ride!
Click to find out what riding a bike can accomplish:
BLOOD ROAD SCREENINGS
The Emmy-winning documentary of Rebecca's historic ride on the Ho Chi Minh Trail, Blood Road has earned worldwide acclaim. Find a screening near you, or host your own! Proceeds can benefit your organization, while directly supporting the Be Good™ Foundation's efforts.
Rebecca has partnered with Article 22 in a mission to raise awareness and funds for MAG (Mines Advisory Group) to clear some of the 80 million unexploded bombs in Laos still left from the Vietnam War. These bracelets made from bombs is the essence of transforming negative into positive: melting aluminum war shrapnel into beautiful and meaningful jewelry. Each bracelet clears 12.5 sq meters of land in Laos, restoring land to families and farmers, and saving lives and limbs.
Of the 791 acres cleared and 18,547 UXOs destroyed by MAG in Laos in 2018, Rebecca directly funded the following: