March 10, 2010 – Sun Valley, ID
Snow may be on the ground and ski season may be in full swing, but last Thursday night our community was all about mountain biking. Thanks to Rebecca Rusch and Specialized more than 250 guests were treated to an evening of socializing, story telling, inspiration and an amazing raffle. The local premiere of Race Across the Sky, featuring Lance Armstrong and Rusch in their conquest of the Leadville Trail 100 mountain bike race brought the cycling community out in force. Not only did the film get this community excited about getting out on the trails again, it also served as a platform to launch a membership drive for the Wood River Bicycle Coalition (WRBC). More than $5,000 was raised on behalf of the WRBC, which will translate into the enhancement of human powered transportation and recreation here in the Wood River Valley. An amazing raffle, made possible by the Mountain Town Movie Tour sponsors: Specialized, Ergon, Buff, Adventure Medical Kits, Hammer Nutrition and Red Bull, raised a majority of the money and helped make this movie tour a reality.
Rusch will now continue on to 4 more mountain towns to show the film and raise money for local IMBA chapters. Shows include Missoula, MT (Mar. 11), Carbondale, CO (Mar. 16), Park City, UT (Mar. 18) and Jackson, WY (Mar. 25). To learn more about the movie or to see a short trailer go HERE.-KD
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