The “Red Bull Story” is a topic of study at numerous universities and the subject of frequent discussion among academics. Various institutions regularly attempt to determine the monetary value of Red Bull. While that’s all very nice, Red Bull itself does not get involved in such speculation. What counts is what individual consumers envision when they hold a can in their hands. And this, thanks to strong marketing efforts, sets Red Bull distinctly apart from all of its competitors. “Often copied, never equaled” sums up the competitive situation. Red Bull has stuck with me and been supportive for all of my athletic metamorphoses. Red Bull is my motivation when nothing else works. My new favorite product from them are the super convenient travel sized Energy Shots that fit perfectly in a bike jersey pocket.
In 1981, Specialized revolutionized the biking industry by introducing mountain bikes to the general public. The mountain bike Specialized sold in 1981, the StumpJumper, was such an important and groundbreaking product that an original model is on display in the Smithsonian Institute. Since 1981, Specialized has not backed off from its company motto, “Innovate or Die.” The company, led by founder and CEO Mike Sinyard, has continued to create and introduce cutting-edge bicycle products such as lightweight helmets, physician-designed bicycle seats, a three-spoke wheel designed to cut bike racers’ times, and bike frames made of high-tech materials that blow away the competition.
Advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it’s the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they’re our only love.
GU Labs has a broad and deep portfolio of performance energy products for any endurance sport. From biking, running and triathlons to tennis, soccer and hockey, GU continues to work with pro and amateur athletes to formulate a suite of products that work together to improve your performance in endurance pursuits.
Established in 2002, House of Buff® was formed to supply the ever greater demand for the original multi-functional item of performance headgear called Buff® . We are a focused team dedicated to spreading the word about Buff and providing the highest level of customer service to our customers. Since the company’s formation we have concentrated solely on selling Buff and have seen sales of multi-functional headwear grow year on year: Buff® products are uniquely versatile and functional and there’s nothing else like them on the market!
Light & Motion bike lights have also been with me since my adventure racing days. Are you noticing a theme here? I have carefully chosen all of my gear from the best of the best outdoor companies and then I stick with what works. Light & Motion began in 1989 making lighting equipment for underwater photography and video imaging. They have since applied that technology to make the most innovative and technologically superior bike lights available. I have won all of my 24 Hour National and 24 Hour Worlds titles with Light and Motion and I would never use anything else.
In endurance training and aerobic development, CTS Coaches are among the best in the world, and that’s why the best athletes in the world come to us. Everyone from Tour de France winners, ultra-endurance runners, Ironman triathlon champs, to NASCAR drivers knows that the training programs delivered by CTS give them the best chance of victory.
Beyond Coastal sunscreen and lip balms are clean, anti-oxidant rich formulas that offer true broad spectrum UVA/UVB protection. Our formulas were developed with specific people and purposes in mind, the goal being to develop formulas that work in all conditions. This combination continues to spur our search for ever better sun care. We are dedicated to making sun care products for the active outdoor lifestyle. Our formulas are proven every day in the water, on the snow and in the mountains by outdoor athletes like you.
It’s a dynamic philosophy that has taken Garmin from a start-up GPS (Global Positioning System) manufacturer to a large international corporation that’s earned the respect of customers, dealers and investors.
Since its inception in 1989 by Gary Burrell and Dr. Min Kao, Garmin has evolved as the leading, worldwide provider of navigation, communication and information devices and applications, most of which are enabled by GPS technology.
Garmin designs, develops, manufactures and markets a diverse line of user-friendly handheld portable and fixed-mount products for the auto,mobile, outdoor, fitness, marine and general aviation markets.
The company’s “vertical integration” business model keeps these functions in-house, giving Garmin more control over timelines, quality and service. Garmin’s ergonomically designed, user-friendly products have innovative features and designs and cover a broad range of applications and price points to meet the demands of any consumer.
A member of Garmin Ltd. (Nasdaq: GRMN), Garmin International’s world headquarters is in Olathe, Kansas.
Hydrapak, is focused on creating the best personal hydration systems available for any activity where hands-free fluid delivery is needed. Hydrapak is committed to pushing the limits of design and materials to create the easiest-to-use, most functional hydration systems available.
Adventure Medical Kits, a wholly-owned subsidiary of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK’s activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK’s unique Easy Care™ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid.
Based in Sun Valley, Idaho, Smith Sport Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed double lens and breathable vent foam.
Expect to be surprised. the innovative quality of the Crank Brothers product line is not just a reflection of how they work, but who they are: a small company, based in a Laguna Beach studio. Above all, they are impassioned people; their work is their life and they live their work. This in itself, is what ignites and makes their every idea and product a reality.
Petzl is a leading French manufacturer of climbing gear, caving equipment, work-at-height equipment, and headlamps.
Skins™ will definitely change the way that you train and play as well as speed your recovery. You will feel fresher after heavy bouts of exercise and delayed onset muscle soreness (DOMS) will be minimized.
Today, Salomon is a worldwide leading brand, who is #1 in Winter Sports. Its satellite brands include Arc’teryx, Mavic, Bonfire and Cliché. Salomon is present from the top of the mountain, with a full line of winter sports equipment and apparel; throughout the valley, with footwear and apparel for outdoor sports; in the streets, with inline skates; and at the sea, with S-Core surfboards and apparel.
No two feet are alike, which is why there is no such thing as one-size-fits-all. Your foot wasn’t made flat, so why is almost all footwear made that way? SOLE Footbeds and Sandals mold to fit your unique foot perfectly. Generic insoles and flat footwear simply cannot offer the same level of arch support, control and comfort that SOLE products can. The benefits of our orthopedic shape are personalized for your unique foot. The arch height adjusts to your required level, but does not flatten out. The forefoot takes the shape of the balls of your feet and toes, and the aligning heel cup supports your unique heel shape. This creates a continuous contact point across the soles of your feet, leaving no area unsupported. It all adds up to a superior fit, and unrivaled support and comfort.
Restwise takes the science of recovery out of the lab and puts it into your hands. Answer a brief series of research-based questions on the Restwise website every day, and the resulting Recovery Score will, for the first time ever, quantify your body’s state of recovery. Superior performance through intelligent recovery.
Fitness that integrates strength with awareness of body, mind and spirit through the power of personal intention. With a diverse array of dynamic programming, Zenergy is committed to the individual attainment of wellness. Whether one’s intention is to open the mind and body through the self-exploration of a yoga class, the core strengthening of a Pilates session, the detoxifying sweat of a cycling class, or to simply relax with a sunset Jacuzzi, Zenergy has the right prescription for you.
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