Hello Everyone,
Monday means time to catch up, and it’s a little hard to stay inside on the computer when it is beautiful outside. The new gondola here in Sun Valley is spinning, meaning people are in garages waxing skis and already telling tall tales! Last weekend as most of you know, there was an encore showing of Race Across the Sky in Boise. I wanted to share some photos from last weeks fun.
I threw the party at G Fit Studio where my mechanic Jason holds court along with exercise physiologist, Corey Hart. Fearing no one would show up for the party, I did a media blitz in Boise with an appearance on the Channel 7 evening news. I also did a radio spot with the most listened to morning show in Boise, 94.9 The River. That was topped off with a great story in the Idaho Statesman newspaper. I also cruised around to local bike shops and coffee shops and putting up flyers and chatting with local cyclists. The response has been great from these little, more personal shop visits and the fans are loving it!
The plan worked and over 100 people jammed into G Fit Studio to eat, drink and get prepped for the Race Across the Sky movie showing. We spent a couple hours mingling over food, Red Bull, Pabst Blue Ribbon and Prosecco. I hosted a free raffle with three tables full of great products from SRAM, KT Tape, Suunto, Light and Motion, Hammer Nutrition, Hydrapak, Skins compression tights, Smartwool, Smith Optics and Buff. Free food, free drink and free gear! Everyone seemed very happy!
After the party, the crowd moved over to the movie theater. This was the 2nd showing of Race Across the Sky in Boise. The first showing sold out and this one was no different. I was glad that I had purchased 10 tickets online for myself and a few others. It was actually oversold and a few of us ended up sitting on the floor to watch the film. The Boise cycling community is super active and it was great to here them cheer when I came onto the screen. It was a great night and the film gets me fired up for the 2010 bike racing season! Thanks to everyone who helped with the Boise movie event, especially Jason Bauer at G Fit, Shea Andersen and Outside Media. You are all awesome! – Reba
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