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From the first elite rider to the very last person,

there is a cycling spirit in Leadville that cannot be matched.

#JoinTheRusch:  The Leadville Experience is a packed multi day celebration fueled by GU centered around the legendary Leadville Trail 100 mountain bike race on August 16th.  This year Rebecca Rusch, four time LT100 female champion, is teaming up with The Fat Cyclist Elden Nelson (aka Fatty) to share strategies and techniques to help riders reach their own personal race goals. Kicking off with course specific rides on the infamous Columbine and Powerline sections, the Queen of Pain will share climbing tips, pacing strategy, fueling technique and motivational tricks.  Riders can also join Rebecca and Fatty for clinics covering topics from preparing your bike for the long haul and fueling strategy to get you to from start to finish.  The highlight of the event will be the celebration and reading of both Rebecca’s and Fatty’s books at the historic Tabor Opera House on August 13th.  Finally if racers are gunning for the win or their own personal best, they can use the tips and techniques from these experienced racers’ toolbox to have their best race ever- who knows, you may even hear them cheering out on the course when Rebecca joins Phoenix Patriot Foundation on their Leadville 100 MTB team and Fatty rides on with Team World Bicycle Relief.

Press Releases on the Event!