Announcing Rebecca’s Private Idaho

A gravel-grinding, lung-busting dirt Fondo set in one of the most beautiful places in the world: My home, Sun Valley, Idaho.



We’re going to ride 100 miles through the wild West. We’re going to enjoy remote backcountry riding together with an Idaho-style celebration.

And we’re going to raise money for some amazing bike projects both here at home and around the world. This, my friends, is a ride to help create more rides.

You could enjoy these views.
Idaho’s Pioneer Mountain Range

This is going to be a test. Not only of our legs, but of the route and the logistics. We’re hoping to turn this into a major event in 2014, so we can fling open the doors to anyone who can enter. But for now, we’re just going to test the waters. But there might be room for you.

Next Labor Day Weekend, 2013, I’ll be inviting a few hundred of my best friends and associates from the bicycling community and beyond to join me on a timed gravel road tour of central Idaho. You’ll see pro riders from all over the country, from all disciplines of  riding, along with bike industry leaders and a few celebrities who we’ll entice to come to Sun Valley.

This dirt could be yours.
The Copper Basin

I’ll also have with me some of my pals from right here in Idaho — the hard core riders who keep me honest when I’m home.

And although we can’t open the doors to the public — yet — we will have room for a few lucky folks who want to help us support some great causes and join us as we pioneer a great new event that’s truly one of a kind.

So bear with me, and stay tuned. We’re going to get this thing just right, and I hope some of you can join us. And then we’ll do it all over again in 2014.



So, you want in?  I will be giving away a select number of coveted spots throughout the season, so be sure to check back often to find out how you can join us in September.


Here’s where the money goes:

Rebecca Rusch | WRBC Founding Member | Chairwoman, IMBA Honorary Board

The Wood River Bicycle Coalition is a group of organizations, businesses and residents who advocate for a bicycle and pedestrian friendly community throughout Idaho’s Wood River Valley.

The Sun Valley area has received a rare recognition from the International Mountain Bike Association, confirming what Sun Valley riders have known for years: that the Wood River Valley, home to Sun Valley and Ketchum, has some of the best, most diverse mountain biking opportunities in the country. The Wood River Bicycle Coalition accepted the “Epic Ride Center” designation from IMBA, an award given to very few areas annually, after a competitive review process by the organization. The Epic Ride Center program, according to IMBA, is the organization’s way of “spotlighting places that exemplify what mountain biking looks like when it’s done right,” according to IMBA.

Rebecca Rusch | WBR Team Member
World Bicycle Relief is dedicated to providing access to independence and livelihood through the Power of Bicycles.
Compared to walking, bicycles represent an enormous leap in productivity and access to healthcare, education and economic development opportunities. The simple, sustainable nature of bicycles empowers individuals, their families and their communities.
We accomplish our mission by:

  • Working with suppliers to improve bicycle design while ensuring all changes are culturally appropriate
  • Enhancing distribution with local sourcing, manufacturing or assembly whenever possible
  • Partnering with existing non-governmental organizations and government and community based organizations
  • Training mechanics in maintenance and repair while strengthening the existing supply of spare parts
  • Measuring and evaluating the impact of bicycles and communicating the results to improve programs and increase awarenes

You can find out more about their project and my support of their efforts, in this video link.


  1. James Mazzoni Reply

    Rebecca, I would love to be a part of some Sun Valley pain! My friends in Wood River tease me often about being from McCall and our lack of terrain! I would surely like to prove them wrong!!! In all seriousness, whatever I could do to help or be a part of the event, let me know and I could surely help.

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